Big East College Basketball Marketing: #12 Louisville

Let's keep moving in our journey through the Big East Conference, looking at how programs are communicating to young athletes from a digital point of view. We dive into this because websites and digital marketing create an opportunity for coaches and programs to share what they stand for. The internet is always there, and always on. And, as they do on the court, the best programs take advantage of opportunities.

Thus far our journey has shown us #16 DePaul, #15 Seton Hall, #14 U Conn, and #13 Notre Dame.

Let's keep moving.

#12 Louisville

The Digital Scouting Report

Strengths: As simple as it is, I love the Cardinal Clips concept of your daily watercooler talk.

Weaknesses: I wish the site itself was set up to be a watercooler topic.

Full Scouting Report:

Checking out the Louisville home page, here, you're hit with one of the larger image windows I've come across -- and a powerful image at that! You'll also see the Multimedia callout in the main navigation. Let's click into our journey here...

The Multimedia Menu expands to reveal a few pieces beneath, across a long menu. Don't worry, I'll go through each of the areas you need to check out here, starting with my favorite one - "Cardinal Clips."

I love the area Cardinal Clips mostly because it offers a real benefit to the Louisville fan: It's a hub for all things related to the programs in one spot, updated every day. Never again do you have to worry about that awkward moment that starts with your buddy asking "Did you see that...?" and you are left wondering. This is fresh, current, and very simple. I just wish there was an easy way to subscribe and get that information out to you!

The U of L Facebook page (shown below and here) is more of a fan page than it is a way of getting updates about the programs. While it is an active fan page (18,000 or so strong), it could be so much more. From what I can tell, the sharing of program updates stopped in July. Bring it back!



Clicking on Twitter takes you to the U of L Athletics Twitter page (link here). With 626 followers, they do a solid job sharing game updates and articles on each of the Cardinals programs. That said, if you look closely at the boxes in the lower right of this image, you'll see that they follow a very weird mashup of sites including Paul Pierce and the NFL. Nothing against either of these, but I feel there is an opportunity to drive a U of L point of view on the world that gets lost here.



Moving right along, I clicked on Cards TV, which took me to the experience below. As you can tell, for $9.95/month, you can get Audio of Live Games, Coach Pitino, and Press Conferences. Along with live game video for a lot of other sports, including Women's Basketball and Baseball. I'm sure there's a TV-deal holding this up, but to me they have this model a little mixed up from the basketball side. Listening to audio content on your computer should be free. If you want to take this with you on your iPhone, I see an opportunity to deliver an experience worth paying for... and as you'd guess I want to see basketball included in the live video side.

Beyond that, I'd love to see the ability to subscribe by sport. This feels a little like a cable TV package to me, where they bundle up channels you really aren't interested with the ones you are to make you feel like it's a better deal. Just let us pick what I want.

You can extend this conversation of subscribing by sport here, to the Louisville Podcasting Menu is shown below. You can download an individual episode, but as of now there isn't a way to subscribe for only one sport.

Backing up to the home page. I loved seeing the word "Recruits" in grey. I clicked in. There's something wrong with Recruits content that begins with some version of this, "Thank you for your interest in becoming a Cardinal." This is a high school athlete that is exploring your program, and it should feel all about a personal touch. As you can see below, this feels very cookie-cutter, not very dynamic and personal. And, do you think the first thing Coach Pitino would say on his first phone call to a recruit is "Thank you for your interest..."?

OK. My basketball hunger is getting pretty big by now. So I moved on to the basketball home page, shown below and here. What surprised me was that there really wasn't much information on the program. But I'll show you what I could find.



Scrolling down the page, you get access to the Cards TV experience (shown below). And you have the ability to watch selected videos on the site. They do not extend these videos to YouTube or Facebook... and don't yet offer the ability to easily share what you see with others.

You can also access the U of L Basketball Media Guide, by clicking on any of the links shown here. And these links could also be a little more dynamic. Don't just tell me "Coaching Staff", tell me "How the U of L Coaching Staff Prepares Players for Game Day and Life." (for example)

Which is what excited me to check out Coach Pitino's bio. Here is a legend, one of the best of all time, and I was pretty much dying to see how he was built up on the site. As you can see here, as of now the bio is here but the passion isn't shown just yet. This is a miss, as many programs would love to be in a spot where they could sell a coach of Pitino's caliber!

So I kept looking. I was able to find that Coach Pitino has a website, shown here. (No, it was not linked in to the image above, nor the U of L Athletics site at all from what I could tell). Talk about a powerful visual expression!



There is a News section of the site which pumps in on the bottom of the site and is really powerful. As you can see below, Coach Pitino gave a breakdown of what the team worked on in their first practice. If you can't see it, sample this excerpt, “Preston’s motor did not stop running for two hours and 45 minutes.” Solid!

I just wish he had updated it since the first practice!

I moved on to "Cardinals" and got the image below... making me realize that the site may be a work in progress, and one that I'm eager to check back in on. I just wish they told me it was in development - maybe giving me a way to sign up for updates on this?

Which summarizes the U of L Hoops experience well. Powerful visuals become less powerful when you can't sign up or raise your hand to connect with the program and/or the coaches.

Come back next week as we keep rolling through the Big East!

Andy

Big East College Basketball Marketing: #13 Notre Dame

As you know, I'm pretty pumped to continue diving deep into the programs of the Big East Conference. The history (and the today) of this conference is amazing. Every squad has a chance to define what they stand for, and to sell the Big East in the process.

We're going to look at how programs are communicating to young athletes from a digital point of view. We dive into this because websites and digital marketing create an opportunity for coaches and programs to share what they stand for. The internet is always there, and always on. And, as they do on the court, the best programs take advantage of opportunities.

Thus far our journey has shown us #16 DePaul, #15 Seton Hall, and #14 U Conn.

Let's keep moving.

#: Notre Dame

The Digital Scouting Report

Strengths: I like how they pull multiple blogs into the site for updates.

Weaknesses: The best stuff is hidden.

Full Scouting Report:

I honestly can't believe this is the first time I've ever checked out the Notre Dame home page (here). But here I am, like you, with fresh eyes scanning the page and coming to rest on the Multimedia Section. That sounds like a good starting off point...

Clicking on Multimedia opens the door to ways to connect with the Irish. I'm game. So I clicked into All-Access.



Which is what opens the window below. The comment I've heard the most from people is a simple one, but really powerful. "How come every website looks the same?" The image below is part of the reason. CBS provides All-Access video content for a large portion of D-1 programs. And they package them into similar looking pieces. The opportunity for programs like Notre Dame is to not rely on All-Access to be the only way to gain access into the program. Let's see how they stack up.



The Irish Podcasts are available (shown below). They give you access to the coaches shows (all sports) and don't allow you to raise your hand to sign up as a basketball fan. It's all or nothing here.

Moving on to Inside Athletics gives us access to the Notre Dame Athetics Blog. Solid...


Clicking in takes us here (shown below). I'm going to look at this and make an assumption that the blog will evolve to cover Hoops when it becomes the center of the world in South Bend. Assuming that is the case, and by examining the detail below you'll see there's a large amount of sharing program insight... and an opportunity to take that and build a defined statement around each team. This is a fantastic starting point.


But I don't want to wait until Football Season is over for Hoops Content. So I moved on, clicking into the basketball home page, here. (I didn't like that Football Gear banner at the top!)

If you scroll just below that main image, you will see a Spotlight Section, which elevates Athletics Blogs (plural) and Features. So the Daily Dish blog we just reviewed is here, but you also get access to the Fighting Irish All-Access Video Blog!

Video Blog? What? I clicked in and saw a large Play button. Had I reached some sort of digital paradise? Well, as you'll see when you scroll down to the Video blog (or click here), you'll see that it isn't actually a video blog, but rather a blog by the Notre Dame Video Team. Sigh.

This Video Team also has a Twitter site, here, with around 500 followers. They are pretty good in sharing updates across all sports. Fingers crossed that means good stuff on hoops soon.



Notre Dame Athletics Twitter, seen here, is pretty good. What I like is they have a nice flow - retweeting and sharing updates that other ND coaches or administrators have posted, and updating you when new stuff hits. They've got around 3300 followers.




And, most excitingly, Coach Brey is on Twitter! (Click here). He isn't very active (nothing in the last month or so), which is a shame, as he's really good. Check this post from the summer:

"Which is tough, as he is good. Always sit down with our Srs to go over preseason workouts..really value their input..and their work habits"

I'd love to see that personality (and Twitter link) included on Coach Brey's Bio page (shown below)... If you make it this deep, you want all the access to the Coach you can get. And his Twitter page helps you fill that urge!

OK, moving to the player pages. Here's a sample from All-America Candidate Luke Harangody's page. I show this not to show how much uninterrupted text is out there (a lot), but rather to show you that you can also see (at the very bottom) the ability to click from here to see Video Highlights of Luke. Cool. And that's just the level of connection I was hoping to see between Coach Brey's bio and his Twitter page.

And, finally, here's Notre Dame's Media Guide, or actually their Basketball Information Guide. It's here and is a click away from being printed out or emailed.

So Notre Dame has some interesting opportunities. They can go deep on text. They have shown the ability to offer insight and analysis. And they have a Coach who will mix it up on Twitter. Now we just need to see the pieces fit together.

Tune in tomorrow as we keep rolling through the Big East.

Andy

Big East College Basketball Marketing: #14 U Conn

As you know, I'm pretty pumped to continue diving deep into the programs of the Big East Conference. The history (and the today) of this conference is amazing. Every squad has a chance to define what they stand for, and to sell the Big East in the process.

We're going to look at how programs are communicating to young athletes from a digital point of view. We dive into this because websites and digital marketing create an opportunity for coaches and programs to share what they stand for. The internet is always there, and always on. And, as they do on the court, the best programs take advantage of opportunities.

Thus far our journey has shown us #16 DePaul and #15 Seton Hall.

Let's keep moving.

#14 U Conn

The Digital Scouting Report

Strengths: Loved seeing Recruits and Letterwinners built into the main nav. It's opposite ends of the spectrum, and the contrast is nice.

Weaknesses: Depth. Really, everywhere.

Full Scouting Report:

I had high hopes hitting the U Conn site (as I picked them second in my Pre-Looking at this predictions). U Conn has won 2 titles in the past 11 years, including 2004. And they were back in the Final Four last April. They are a team that reloads each year. So I clicked into the home page (here).




Boom, I noticed the Recruits menu in a hurry and absolutely loved the reveal of sports beneath it. Very solid. Now U Conn knows you as not just a Recruit, but rather as a Basketball (or other) Recruit.



What I didn't love though is the content beneath. As you can see, they know you are a recruit and they know your sport but you don't get any message. You get a form (shown here).




OK, back on the home page, you see a callout for Husky Vision. Diving in here takes you to this popup window - the chance to watch select videos across all sports. I like the fact that these videos are around, I just wish they were either in the site or in a U Conn YouTube channel. To me, this feels disconnected from the rest of the site.



OK, I moved on to the basketball main page, link here. I love the UConn in the NBA tout. A simple and powerful message.




But, clicking in, takes you to a text list and links to NBA.com. There's nothing wrong with this, I just want more. Tell me about Ray Allen's days at UConn!




U Conn is definitely coached by a legend. I was very eager to dive into the coaching staff, to learn a little about the legend that is Coach Jim Calhoun. While I got his bio (shown here), I missed a deeper experience to feel what he means to the program. And I know Coach Calhoun would be very involved in any key recruiting message.




The basketball section also offers access to additional messages in this window. I'll highlight a couple.



As I mentioned earlier, I was super excited to check out U Conn due to their history and current success. I clicked on History and got here. As you can see, we get facts and no emotion, no insight.



The U Conn Media guide is shown here, you can view and print this in sections as PDFs.


OK, I couldn't find any mention of Twitter on the U Conn Athletics site, but U Conn has a Twitter page (shown below and linked here). They have around 900 followers, and honestly it's a stream of game updates on teams across the University. It's a nice looking page, I'm just hoping that rather than a stream of updates they begin to tap into the power of the community and passion that's out there around the Huskies.


Which is what I think is missing and what would add so much. U Conn has a history and fan base that most squads would die for. They just need to hold nothing back and share this to the world.

Come back tomorrow as we keep rolling through the Big East.

Andy

Big East College Basketball Marketing: #15 Seton Hall

As you know, I'm pretty pumped at the chance to dive deep into the programs of the Big East Conference. The history (and the today) of this conference is amazing. Every squad has a chance to define what they stand for, and to sell the Big East in the process.

We're going to look at how programs are communicating to young athletes from a digital point of view. We dive into this because websites and digital marketing create an opportunity for coaches and programs to share what they stand for. The internet is always there, and always on. And, as they do on the court, the best programs take advantage of opportunities.

Thus far our journey has shown us #16 DePaul.

Let's keep moving.

#: Seton Hall

The Digital Scouting Report

Strengths: Pretty cool Twitter icon on the Home Page. Am I reaching?

Weaknesses: The basketball program needs an infusion of interactivity.

Full Scouting Report:

I had visions of Andrew Gaze and PJ Carlesimo and their trip to the NCAA Finals in 1989 when I hit the Seton Hall home page, here. Visions of this because Seton Hall has a story to tell, a vision to portray...



First, I scrolled to the bottom of the page are rotating touts for Facebook and Twitter. (I dig the Twitter tout's personality). The Facebook tout, well it is what it is, right?



First, let's click into the Facebook page. Sadly, you have to be approved as a friend to get any additional info. To me, these programs need to open themselves up to fans and young athletes, not make people go through an extra step (and not an immediate step at that) to see what you're about.




I moved on to the Twitter page. As you'll see below, their Twitter page isn't protected, meaning you can auto-sign up without having to be "approved". Much better, though it made me wonder even more about their Facebook page. They've got around 500 followers and they aren't following anyone. Updates are very sporadic and across all sports, which leads to a lot of uncertainty on what you get when you choose to follow the Pirates. I'm glad they are set up.... I just want the consistency and originality to follow.





Back to the Home Page, you'll see that the Fan Zone Dropdown Menu (shown here) gives you access to Facebook (strangely called Facebook Profile), Twitter, and Ask the AD.



Clicking on Ask the AD takes you to a space where you can post a question to the Athletic Director. Selected questions and answers get posted on the site. I like the opennness here... and as you can tell, I want more of it!




The next area I wanted to dive into was the Prospective Student-Athletes Dropdown. This is the spot for recruits, but it's definitely not well-branded. Think of what we saw with Oregon (link here) and their "Be A Duck" navigation. That's MUCH more impactful. The content beneath is really just formal stuff too, as you'll note.




OK, it's time to move on to the basketball home page, shown below. You'll see a lower menu in grey appear, where we'll move next.



As we saw in DePaul, the Media Guide is available to view (or download) online. I like that it's here, just wish they took the content out of the Guide and built it into the site instead.





OK, History. As I said earlier, this is where Seton Hall can shine. Not many schools have been in a title game in the past 20 years. They have.... but as you'll see below, you get a list of records and links for statistics. What you don't get is branding, or the story of this journey.


And that wraps the Pirates. When you aren't the most dominant squad in the conference, you have an even bigger obligation to define your program. What they stand for. And what it means to join. What would SHU say if they sat across the table from someone who asked the question, "Why should I think about being a Pirate?" And that answer has to pump through every piece of this site.

Thanks for reading. Let's keep rolling through the Big East tomorrow!

Andy

Big East College Basketball Marketing: #16 DePaul

It's time to dive into the programs of the Big East Conference. I'm excited about this one - as the history in this conference is amazing. Every squad has a chance to define what they stand for, and to sell the Big East in the process.

We're going to look at how programs are communicating to young athletes from a digital point of view. We dive into this because websites and digital marketing create an opportunity for coaches and programs to share what they stand for. The internet is always there, and always on. And, as they do on the court, the best programs take advantage of opportunities.

So let's get moving.

#16 DePaul

The Digital Scouting Report

Strengths: Good branding of Blue Tube and YouTube

Weaknesses: Really limited ability to connect with this year's team.

Full Scouting Report:

As we hit the DePaul home page, shown below, you'll notice a super small font and a jammed feeling navigation that results from it. Let's look around. (I'll zoom in for you where it is needed!)



First, I noted a MultiMedia Callout. Mousing over this takes us to a pretty good list of ways to check out DePaul Athletics. We'll dive into each.



I love the name and logo around Blue Tube. It's smart, leveraging the YouTube brand in a DePaul-centric way. But clicking in does not leverage the YouTube brand, as you'll see it is a Pay for content system. Sigh.




Keeping my credit card out of this, I moved on to the DePaul YouTube Channel, here. They seem to be pretty active in sharing highlights of the Blue Demons. There are game highlights and highlights of Blue Madness here. While it isn't a basketball-only channel, I am excited to follow this through the season.




Moving on to the DePaul Athletics Twitter presence, you'll see they have a pretty active page (here), and 972 followers. But in terms of originality, there really isn't anything here I can't get elsewhere - it's mostly just game updates. Which, while good to share, don't make for a site I can't wait to see. The other issue I had was in who DePaul Follows - see the boxes in the lower right hand side. I can't find the pattern really, but those they follow include Hofstra, Miami, and UCF among others.




Hungry for basketball content, I moved into the Blue Demons Basketball section. You'll (hopefully) see the callouts to the right of Men's Basketball - which I'll move into.



First, the Media Guide is available to check out online. I know most programs do something like this, thus it isn't something to get uber-excited about, but it is leveraging what you have and thus it's good to call out. It also shows how over time what is created in a Media Guide is becoming much more important. At one point this was a guide for the Media (hence the name). It is no longer that. This is a Program Guide.





Here's a case of not really leveraging what you have. DePaul isn't known for having a big NBA Presence. But as you can see below, they have some great success stories - Mark Aguirre and Wilson Chandler... However this is just a text link that (where available) links to a page on NBA.com.



As you can tell by now, there just isn't any content on this year's team on the site. I did some digging around and found Assistant Coach Tracy Webster is up on Twitter, shown below. He's got around 200 followers, but also isn't very active in giving us a connection to this year's squad.



Which sums up DePaul. A great program in a great conference with some great alums. They need to become more current and connected to a new generation of young athletes and fans. And they need to open their team up to the world.

Come back tomorrow as we keep moving through the Big East.

Andy

College Basketball: The Big East Conference's Digital Presence

It's time to move to another legendary conference, the Big East.

As with my breakdowns of the ACC (link here), Pac-10 (link here), Big Ten (link here), and Big 12 (link here), we'll start with the Big East at a conference level and close with my pre-season (or pre-looking at it) predictions. Of course, we'll continue this coverage by going through this journey program-by-program.

Let's start with a quick overview:

What's Good about the Big East Experience? A powerful introduction to each of the 5 Big East Twitter accounts. They have fan voting, though it is tough to find.

What Could Be Better? Big East TV has a cool name, but I couldn't figure out the channel lineup. Really limited information on what the Big East Conference (or playing in it) stands for.

Let's dive in...

Hitting the Big East home page, here, and you get hit smack dab in the middle with a Facebook and Twitter 1-2 punch to follow the conference.



The Facebook page (link here) is home to around 3500 fans, and they seem to use this as a place to shoot out scores for every game across lots of sports. It's good that they leverage Facebook for updates, I'd just say it looks much more like a one-way conversation.



Clicking on the Twitter icon takes you to a much larger punch (here). As you can see from the image below, the Big East does a nice job of pumping all 5 Big East Twitter feeds right here, into the site. I'm a big fan, as you can see all the updates inside the Big East site and you get quite a feel for the style of each Twitter feed without having to go individually visit them.



But I want to visit anyway.

The Big East's Men's Basketball Twitter site (here) has around 1200 followers and is pretty solid. I am a fan that they pull in articles and insights from the world related to Big East basketball and share them. Oh and they of course share with you here when new stuff gets added to the Big East site (which seems to be pretty often!)



Meanwhile, the athletics Twitter site (here) has around 1600 followers and covers all sports (though they do have the same basketball background image). Updates were pretty field hockey heavy as of now, and while they are active, there isn't a lot of predictability in their posting.



OK, now let's dive into Big East TV - which is right on the main menu and also accessible from the Multimedia menu. I was pretty anxious to get in, and to be honest, I'm not quite sure what is here. It's a little all over the place... a mix of free, featured, and premium clips across all sports, all mixed together. I'm just not sure what to do here so I'm going to back out.



Seeking solace, it's time to dive into the basketball home page, here, and you'll notice a bizarre House of Cats ad on the right. I'm not going in there. But it is weird and worth noting. If you allow your site to get taken over by ads, make sure they reinforce your message. I'm not sure here.


Inside the basketball section, the Big East gives you access to listen to their weekly coaches teleconference. Cool, though I'd like to see that set up as a Podcast I can subscribe to -- don't make me come to the site and sit at my computer to listen, please. (here's the link)

You'll also note the 2009-10 Media Guide available in the bottom left. Clicking in takes you here, to a tiny black and white thumbnail, which looks like it might be a Sports Information report?


By clicking, you can make this image bigger, and you can thumb through it (see below). Unfortunately, the guide stays in black and white. I love that they give us access, but just wish the energy was maximized!



Finally, if you scroll down super deep on the site, you'll find that the Big East offers fan polling. I think this is nice, as we all like to participate and it can be a way to see how your peers' opinions stack up to yours. This makes total sense on a conference site, plus it's fun... I just wish it wasn't buried in the site.



And, speaking of polling, it's time for me to release my Pre-Season Marketing rankings. Which is how I'll close this Big East overview. Before we start looking at each program (coming next Monday), I'll list my Pre-Looking at Anything Prediction (or PLAP):

1. Louisville
2. U Conn
3. Villanova
   
4. Georgetown
   
5. Cincinnati
6. Notre Dame
7. Providence
   
8. Syracuse
9. Marquette
10. West Virginia
    
11. Pitt
    
12. St John's
    
13. Seton Hall
    
14. Rutgers
15. South Florida
    
16. DePaul

This is a loaded conference!

Thanks for reading. We'll start our Big East journey on Monday.

Andy

The Big 12 Conference All-Twitter Team

To conclude our analysis of the Big 12 Basketball marketing, it's time to name our All-Twitter team. This is not simply a list of the most followed or most active on Twitter. That's not why you come here. This is a chance to recognize those who are doing an amazing job of sharing original insights. I'm looking for that perfect balance of quality and quantity. This is a recommendation on who you should follow. And it's open to any coach, school, or conference official.

I'll write these in the form of a scouting report. I hope you dig it...

Big 12 First Team All-Twitter. To make the First Team, I have to be willing to follow them myself. Sounds fair, huh?

Nebraska Assistant Jim Shaw.
The Big 12's Twitterer of the Year. Can't say enough about him, short of you should consider taking a second to click here and follow him. The thing I love the most about his Twitter game is the motor. He's focused on giving you insight, no matter what the situation. He brings it during practice, he brings it away from practice. His 200 followers are destined to rise.




Iowa State Mens Basketball.

The Cyclones Twitter to their strengths. They deliver a 1-2 punch between Twitter and Facebook, posting pictures to Facebook and letting the world know on Twitter. It's not often that you find a Twitter and Facebook engine that works together so well, and a presence like that is just tough to stop. Associate Athletic Director Mike Green is the man behind the machine. Roughly 900 followers, click here.




Nebraska Head Coach Doc Sadler.
The #2 option for Nebraska on Twitter but would be the main guy on most programs in the country. The thing you love about his Twitter game is his authenticity. He tells it like it is. I've seen many coaches who only say the positives. Doc will bring you the good vibes when they are earned and keep you real when they aren't. He's started sharing his Song of the Week as well - a nice nod to his personal side. Cat's Cradle was the latest. Roughly 3100 followers, link here.



Nebraska Hoops Blog.

It's not often that a blog can make the top 5 in a Digital Power Conference. But it's also not often that we find a blog like this. As you can tell the Nebraska Team works well together, and it plays out on Twitter. They feed off of each other, giving extra attention to what they see around the coaching staff. And they share pictures of action during games. This has the makings of an amazing program. At around 600 followers, click in here.



Texas A&M Coach Mark Turgeon.

Turg brings it every day, with a barrage of short but impactful comments that let you know what's on his mind. His Twitter game is that of a floor leader - consistent, decisive, and honest. He's up to roughly 1300 followers, click here.




Big 12 Honorable Mention All-Twitter Team. These sites are worth a click.

Oklahoma Coach Jeff Capel. Brings an active Twitter motor, one of the more active players in the conference. He's most active during big NFL and College Football games. Almost 5000 followers.



Mizzou Basketball. Coach Mike Anderson is the man behind the MU Twitter game. He's drawn around 1300 followers, by being personal. I'd love to feel more of the Mizzou fire in this posting. Link here.



Texas Basketball. A little tough to find the Longhorns on Twitter, but this game brings it with a lot of distribution - sharing what's new on the UT athletics site or in the press. Roughly 225 followers, click here.



Iowa State Coach Greg McDermott. Coach Mac is a Cyclone. If the 1000 followers read one thing about Coach Mac's Twitter game it is that he's got an active motor for the school - be it on TV, in a gym, or in a stadium. Link here.



Baylor Coach Scott Drew. Hasn't been a little inconsistent in his Twitter posting, but when he's on, he's on. The 1200 followers get a treat when Coach Drew gives you access into his world.



Hope you dug this.

Come back tomorrow - it's time to head to one of the monster conferences, the Big East.

Andy